I lived for Coldwater Creek catalogs. But it looks like the popular women’s clothier is in financial hot water. From its first chapter as a catalog retailer, to a chain of more than 350 stores nationwide, Coldwater Creek skipped a few chapters and went directly to filing Chapter 11 in bankruptcy court last week.
My cousin texted me the news this morning—heartbroken to see her favorite store hit s&*t creek—but wild for the upcoming sales. Me? I’m part of the store’s challenge. When the economic recession hit, I retired, as did my clothing budget.
Something else happened to Coldwater Creek—it seemed to lose its pizzaz. It also changed its sizing. That’s a big deal for me. I like to walk in to a store, pull out the styles I like in the size that usually fits and flatters; purchase more than I should, and go home smiling. But my last few visits left me cold. Nothing fit quite right or I wasn’t fond of the styles and colors. The smile in Coldwater Creek’s styles ceased. It was beige.
Fashion always reflects the times.